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Trade Ideas

Local Trade Idea: Clicks Group (CLS) - BUY

 

By Peet Serfontein & Motheo Tlhagale

Clicks Group is a health and beauty-focused retail and supply group. Through its market-leading retail brands, Clicks, Sorbet, Claires and The Body Shop, the group has hundreds of stores across southern Africa, while United Pharmaceutical Distributors (UPD) provides distribution capability for the group's healthcare strategy and has close to a third of market share in private pharmaceutical wholesale in South Africa.

With a strategic focus on expanding its footprint and growing its private label offering, Clicks has maintained a resilient performance over time amid economic headwinds, supported by strong cash generation and defensive demand for healthcare products and services. Further to this, Clicks is characterised by its strong growth, high return on equity, strong cash conversion and solid strategic execution.

Technically, a developing Elliott Wave one structure makes the share an interesting candidate for a long position (see the insert on the main chart). The emergence of Wave one often marks a pivotal shift in market sentiment, typically following a period of consolidation or corrective decline. If accompanied by rising volume and sustained support at key levels, Wave one may suggest the start of a more durable recovery.

The rising Moving Average Convergence Divergence (MACD) histogram on the weekly chart signals weakening selling pressure and fading bearish momentum. Paired with higher lows, this points to growing upside potential. Meanwhile, a sideways on-balance volume (OBV) indicates steady accumulation and limited selling, often preceding a breakout as demand quietly builds.

We suggest a medium capital at-risk allocation to this trade. Increase exposure for a break above R375.

Share Information
Share Code CLS
Industry Consumer Staples Distribution
Market Capital (ZAR) 86.66 billion
One Year Total Return 1.18%
Return Year-to-Date 1.11%
Current Price (ZAR) 368.93
52 Week High (ZAR) 405.39
52 Week Low (ZAR) 313.82
Financial Year End August
The price is currently testing its 200-day simple moving average (SMA) at R363.97, indicating a key support level where buyers may step in to defend the long-term trend and renew upward momentum.

Consensus Expectations (Bloomberg)
FY24 FY25E FY26E FY27E
Headline Earnings per Share (ZAR) 11.94 13.63 15.35 17.24
Growth (%) 14.18 12.64 12.31
Dividend Per Share (ZAR) 7.76 8.82 9.93 11.13
Growth (%) 13.71 12.49 12.17
Forward PE (times) 27.07 24.04 21.40
Forward Dividend Yield (%) 2.39 2.69 3.02
Earnings growth is expected to remain robust over the forecast term.

Buy/Sell Rationale:

Technical Analysis:

    • The Fisher Transformation indicator signals renewed bullish momentum by highlighting clearer turning points in price trends. When the Fisher line crosses above its signal line from oversold levels or starts rising after a decline, it suggests fading downside momentum and emerging buying pressure. This shift supports a bullish outlook, especially when confirmed by other trend or volume indicators.
    • The lower panel shows changes in the technical scoring model, which combines multiple indicators into a single measure of market strength. A smoothed average is used to reduce noise, and when this score turns upward from a low point, it may indicate improving technical conditions and the start of a bullish reversal.
    • Our entry range is between R356 and R375. A move away from this range will signify a change in trend and would negate this trade idea.
    • Our target price is R413, representing upside of ~13% from current levels.
    • Our proposed time to exit is towards mid-March 2026, though investors can adjust for either a longer or shorter time horizon, depending on price behaviour.
    • A drop below R347 (downside of ~5.1% from current levels) would imply weakening technicals. As such, a stop-loss is recommended at this level.

Fundamental view:

    • Clicks has proven to be an excellent competitor in the retail and distribution space. The company is led by a strong management team who has improved various operational efficiencies, lowered costs, reduced excess investment in working capital and enhanced product availability. The company boasts a high return on equity (ROE), has minimal debt and is highly cash generative.
    • The group's interim results to the end of February showed solid performance, with double-digit growth in earnings and dividends, supported by margin expansion from private label products and a recovering distribution segment. Strong cash generation and a rising ROE reflects sound financial management, while continued investment in its retail footprint and loyalty programme reinforces long-term strategic focus.
    • Growth is expected to improve in the second half as the pace of store rollouts picks up. UPD continues to show positive momentum and is likely to contribute meaningfully to top-line growth, with improving margins reducing its previously dilutionary effect following recent system enhancements.
    • In addition, the group continued to expand its retail footprint, opening its 950th Clicks store and growing the pharmacy network to 740 locations, with 29 new pharmacies added so far this year. During March and April 2025, Clicks also repurchased 1.1 million shares for R372 million, reinforcing management's confidence in the group's outlook.
    • Key risks to our fundamental view include regulatory intervention within the pharmaceutical sector, increased competition from food retailers introducing pharmacy offerings, as well as tariffs that pose supply chain and global growth risks that may slowdown discretional spending.

Share Name and Position CFR SA - Take Profit
(Close the position)
TBS SA - Take Profit
(Close the position)
AEL SA - Buy
(Continue to hold)
Entry 2 980.00 304.50 19.03
Current Price 3 500.79 341.32 18.35
Movement +17.5% +12.1% -3.6%
Comment The stock is close to our take profit level, and we have opted to close the trade. The stock is close to our take profit level, and we have opted to close the trade. A developing bullish pennant supports a counter-trend strategy below the 200-day SMA. Fading downside momentum reinforces the setup. Profit target remains R23.00, with a stop set at R17.50.
Time to exit 22 December 2025

Share Name and Position ARI SA - Buy
(Continue to hold)
VOD SA - Buy
(Continue to hold)
AANH SA - Buy
(Continue to hold)
Entry 184.00 132.90 1 031.56
Current Price 185.57 134.87 1 077.59
Movement +0.9% +1.5% +4.5%
Comment A developing falling wedge pattern remains of interest above the 200-day SMA. Fading downside momentum supports the trade setup. Profit target is maintained at R227.00, with a trailing stop at R168.00. A low-volatility phase suggesting market stability and possible accumulation remains of interest above the 200-day SMA. Fading downside momentum supports the trade setup. Profit target is R157.00, with a trailing stop at R125.00. Price action holding within the upward-sloping regression channel remains of interest, despite being below the 200-day SMA, making this a counter-trend setup. Fading downside momentum supports the strategy. Profit target is R1 255.00, with a trailing stop at R988.00.
Time to exit 17 December 2025 11 February 2026 17 February 2026

Share Name and Position SHP SA - Buy
(Continue to hold)
DCP SA - Buy
(Continue to hold)
Entry 278.33 32.60
Current Price 287.74 33.15
Movement +3.4% +1.7%
Comment Price development within a well-established inclining channel remains of interest above the 200-day SMA. Renewed upside momentum supports the trade strategy. Profit target is R312.00, with a trailing stop at R274.00. Approaching a time-based exit, the price action forming a symmetrical triangle remains of interest just above the 200-day SMA. However, fading upside momentum poses a concern. Profit target is R37.00, with a trailing stop at R31.50.
Time to exit 09 December 2025 29 October 2025

FNB Stockbroking and Portfolio Management (Pty) Ltd, a subsidiary of FirstRand Bank Limited, an authorised Financial Services Provider and authorised user of the JSE limited (Reg no: 1996/011732/07). This Publication note is issued by FNB Stockbroking and Portfolio Management (Pty) Ltd for the information of clients only and should not be produced in whole or part without prior permission. Although FNB Stockbroking and Portfolio Management (Pty) Ltd is an Authorised Financial Services Provider, any opinions and/or analysis contained in this Publication are for informational purposes only and should not be considered advice, including but not limited to financial, legal or tax advice, or a recommendation to invest in any security or to adopt any investment strategy. The information contained herein has been obtained from sources/persons which we believe to be reliable but is not guaranteed for correctness, completeness or otherwise and we do not assume liability for loss arising from errors in the information or that may be suffered from using or relying on the information contained herein irrespective of whether there has been any negligence by us, our affiliates or any other employees of us, and whether such losses be direct or consequential. As market and economic conditions are subject to rapid change, any comments, opinions, and analysis is rendered as of the date of publishing and may change without notice. Such changes may have a material impact on the outcome of any investment. Securities involve a degree of risk and are volatile instruments. Past performance is not indicative of future performances. Securities or financial instruments mentioned in the Publication note may not be suitable for all investors and FNB Stockbroking and Portfolio Management (Pty) Ltd has bares no responsibility whatsoever arising from or as a consequence hereof. The material is not intended as a complete analysis of every material fact regarding any share, instrument, sector, region, market, country, investment, or strategy. The recipient of this Publication must make their own investment decision and is advised to contact his relationship manager for a personal financial analysis prior to making any investment decisions. Copyright 2018 by FNB Stockbroking and Portfolio Management (Pty) Ltd.

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