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Trade Ideas

Global Trade Idea: Comcast Corp. (CMCSA US) - BUY

 

By Peet Serfontein & Zimele Mbanjwa.

Comcast Corporation, (CMCSA), operates as a diversified media and technology company with a global footprint. The company is known for being a leading cable and telecommunications provider in the US, offering television, high-speed internet, and telephone services. Its media operations include NBC Universal's television and streaming business, encompassing national and regional cable networks, broadcast networks like NBC and Telemundo, owned local broadcast television stations, and the direct-to-consumer streaming service Peacock. Furthermore, Comcast operates in the international television network space, including the Sky Sports networks and other digital properties.

Over the last five years to FY23, group revenue has grown at a CAGR of 2.8% amid average annual growth in net wireless subscribers of 11.8%, and annual declines in net high speed internet users of 52.8%, and cable users of 4.6%.

Technically, the stock is in an accumulation phase making it a compelling investment opportunity (see the insert on the main chart as well as the annotation). During an accumulation phase, increased buying may be balanced by selling from investors who are still pessimistic about the market's prospects. However, the underlying buying pressure gradually absorbs the sell-off, setting the stage for the next phase of the market cycle, which is an uptrend or a bullish market.

The stock is testing its 200-day simple moving average of ~$43.50, making this a contrarian trade.

Fading downside price momentum, according to the MACD indicator, as well as a recent bullish divergence of the on-balance volume indicator, supports our bullish view.

Share Information

Share Code CMCSA
Industry Media & Entertainment
Market Capital (USD) 171.52 billion
One Year Total Return 25.05%
Return Year-to-Date -0.86%
Current Price (USD) 43.19
52 Week High (USD) 47.46
52 Week Low (USD) 34.63
Financial Year End December
The stock price has performed well over the past 12 months, but has been flat year-to-date. Various technical indicators suggest a recovery going forward.

Consensus expectations

(Bloomberg)

FY23 FY24E FY25E FY26E
Headline Earnings per Share (USD) 3.98 4.25 4.61 5.16
Growth (%) 6.88 8.39 11.88
Dividend Per Share (USD) 1.16 1.24 1.34 1.44
Growth (%) 6.90 7.98 7.77
Forward PE (times) 10.15 9.37 8.37
Forward Dividend Yield (%) 2.87 3.10 3.34
Expected earnings growth over the medium term looks moderate and steady, which is reasonable for a business of this size.

Buy/Sell Rationale

Technical Analysis:

  • The second chart shows the stock price distribution of CMCSA over the past five years. The current price bin is the highest over the period, which might indicate strong market confidence and momentum. If upward momentum continues with strong volume and supportive market conditions, it could suggest further bullish potential as investors continue to buy in, expecting the upward trend to persist.
  • Our recommended entry range is between $42 and $44 - a drop below this level would indicate a structural change in the trend, giving reason to negate the idea.
  • Our target price is $48, representing upside of ~11.1% from current levels.
  • Forward calculations of the RSI suggest that the stock will be in overbought territory at ~$52, providing some room for upside potential after reaching the profit target.
  • Our proposed time to exit is early-June 2024, though investors can adjust for either a longer or shorter time horizon, depending on price behaviour.
  • A drop below $41 (downside of ~5.1% from current levels) would imply weakening technicals. As such, a stop-loss is recommended at this level.
  • We expect moderate to high volatility going forward and hence suggest a low capital at-risk allocation for this trade. Increase exposure for a break above $44.

Long-term fundamental view:

  • The company reports revenue in two product lines:
  • Connectivity & Platforms (~63%): Contains broadband, wireless, video and wireline voice businesses in the United States, United Kingdom and Italy (collectively, the 'Connectivity & Platforms' markets). It also includes the operations of Sky-branded entertainment television networks in the UK and Italy. The Connectivity & Platforms business is reported in two segments, Residential Connectivity & Platforms, and Business Services Connectivity.
  • Content & Experiences (~37%): Contains the media and entertainment businesses that produce and distribute entertainment, sports, news, and other content for global audiences, and that own and operate theme parks and attractions in the United States and Asia. This business is reported in three segments, Media, Studios, and Theme Parks.
  • In FY23, revenue was flat, while adjusted EBITDA grew 3.2% and adjusted earnings increased 9.3%. For the third consecutive year, the group generated the highest revenue, adjusted EBITDA and adjusted EPS in the company's history.
  • Connectivity & Platforms segment revenue fell primarily due to the decrease in customer relationships, decreases in video, advertising and other revenue, offset by increases in domestic broadband, international connectivity, domestic wireless revenue from small business, medium-sized and enterprise customers. Content & Experience was flat primarily due to the impact of broadcasts of the Beijing Olympics, Super Bowl, and FIFA World Cup in 2022, a decrease in content licensing revenue primarily driven by the Writers Guild and SAG work stoppages in 2023, offset by increases in revenue at international theme parks and the theme park in Hollywood, and an increase in theatrical revenue.
  • Looking ahead, management noted that it will continue to work towards preserving the balance sheet and cash flow position. Per Bloomberg Intelligence, despite competitive pressures for cable, rigorous expense management will boost margins, while strength at Theme Parks and lower losses at Peacock will be key earnings drivers.
  • Downside risks include continued weakness in broadband after it lost 34 000 subscribers in 4Q23, suggesting it will lose more customers in 2024. Due to its operations in the UK and Italy, Comcast remains subject to foreign exchange rate fluctuations. Increased competition in the streaming sector and declining demand for cable will add to pricing pressure.

Share Name and position BRY - Buy
(Continue to hold)
CVX - Buy
(Continue to hold)
BMY - Buy
(Continue to hold)
Entry 7.14 147.89 53.28
Current 7.45 151.89 54.40
Movement 4.3% 2.7% 2.1%
The formation of a falling wedge pattern remains attractive. The stock remains below its 200-day moving average and we maintain a counter-trend strategy. Upside price momentum is supportive.

Our profit target is $8.50, with a trailing stop-loss at $6.95. Exit the trade by 5 June 2024.
The stock price is holding above key support, and this remains attractive. The stock remains below its 200-day moving average and we maintain a counter-trend strategy. Fading upside momentum is a concern.

Our profit target is $167, with a trailing stop-loss of $145.20. Exit the position around 28 June 2024.
Price action two standard deviations below the linear regression channel remains of interest. The stock is trading just below its 200-day simple moving average, and we maintain a counter-trend strategy. Upside price momentum supports the trade strategy.

Our profit target is $60.0, with a trailing stop-loss at $52.10. Exit the trade by 4 October 2024.

Share Name and position VWO - Buy
(Continue to hold)
FSLR - Buy
(Continue to hold)
BDX - Buy
(Continue to hold)
Entry 41.57 159.06 239.07
Current 42.23 159.38 237.82
Movement 1.6% 0.2% -0.5%
The development of a symmetrical triangle pattern remains of interest. The ETF remains above its 200-day moving average. Upside price momentum is encouraging.

Our profit target is $48, with a trailing stop-loss of $41.20. Exit the position around 14 June 2024.
A price near the lower end of the regression channel remains attractive. The stock is just below its 200-day moving average and we maintain a counter-trend strategy. Upside price momentum is supportive.

Our profit target is $190, with a trailing stop-loss of $143. Exit the position around 9 April 2025.
The presence of a well- established price range remains attractive. The stock is trading below its 200-day moving average and we maintain a counter-trend strategy. Fading upside momentum is a concern.

Our profit target is $265, with a trailing stop-loss of $230. Exit the position around 24 April 2024.

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