Please select


For My Business

< R10m annual turnover

For My Business

> R10m annual turnover

Please select


For My Business

< R10m annual turnover

For My Business

> R10m annual turnover

Switch to FNB Business

Product shop

By Turnover

First Business Zero (R0 - R1 million p.a) Gold Business (R0 - R5 million p.a) Platinum Business (R5 million - R60 million p.a) Enterprise Business (R60 million - R150 million+ p.a)

Transact

Business Accounts Credit Cards Cash Solutions Merchant Services eWallet Pro Staffing Solutions ATM Solutions Ways to bank Fleet Services Guarantees

Savings and Investments

Save and Invest 3PIM (3rd Party Investment Manager)

Borrow

FNB Cash Advance Overdraft Loans Debtor Finance Leveraged Finance Private Equity Securities Based Lending Selective Invoice Discounting Asset Based Finance Alternative Energy Solutions Commercial Property Finance Fleet Services

Insure

Insurance

For my employees

Staffing Solutions Employee benefits

Forex + Trade

Foreign Exchange Imports and exports Structured Trade + Commodity Finance Business Global Account (CFC account)

Value Adds + Rewards

Connect my business the dti initiatives Enterprise and supplier development Business Hub eBucks Rewards for Business DocTrail™ CIPC Integration Channel Instant Accounting Solutions Instant Payroll Instant Cashflow Instant Invoicing SLOW 24/7 Business Desk FNB Business Fundaba nav» Marketplace Prepaid products Accounting integrations

Industry Expertise

Philanthropy Chinese Business Islamic Banking Agriculture Public Sector Education Healthcare Franchise Motor Dealership Tourism

Going Global

Global Commercial Banking

Financial Planning

Overview

Bank Better

KYC / FICA Debit order + recipient switching Electronic Alerts

Corporates + Public Sector

Corporate Public Sector

All savings + investment accounts


Cash deposits

Notice deposits Immediate access Access to a portion Fixed deposits

Share investing

Shares

Tax-free investing

Tax-free accounts

Funds/unit trusts

Ashburton specialised products

Invest abroad

Offshore products

I want to save for

Personal goals Child's education Emergencies Tax-free

Compare similar

Compare

Additional options

Show me all Help me chosse Find an advisor

Financial planning

Overview

Back

Trade Ideas

Global Trade Idea: The Home Depot (HD US) - BUY

 

By Peet Serfontein & Zimele Mbanjwa.

Home Depot is a renowned home-improvement retailer based in the US. The company sells a wide range of hardware, maintenance, décor, and construction-material products. Other offerings include installation services for Do-It-For-Me (DIFM) customers, as well as equipment rentals for Do-It-Yourself (DIY) and professional customers.

Considered a dominant force within the North American retail market, Home Depot operates more than 2 335 stores in the US, Puerto Rico, Guam, the Virgin Islands, Canada, and Mexico. This store footprint is complemented by a rapidly growing e-commerce platform.

Technically, the stock is trading in a developing symmetrical triangle pattern (see the black converging trendlines on the main chart as well as the insert). When the price breaks out of the triangle in the direction of the prior trend, it suggests the continuation of the upward movement. In an uptrend, this accumulation often indicates that buyers are gaining control, preparing for the next leg higher.

The stock seems to be in a markup phase characterised by steady price appreciation following an extended period of accumulation by investors. This is supportive of a bullish view.

The stock recently crossed above its 200-day simple moving average (SMA) of ~$336, signalling a bullish shift in its price trend.

Our bullish bias is supported by fading downside momentum according to the Moving Average Convergence Divergence (MACD) indicator, as well as recent sideways movement of the On-balance Volume (OBV) indicator.

Share Information

Share Code HD US
Industry Consumer Discretionary
Market Capital (USD) 350.9 billion
One Year Total Return 20.88%
Return Year-to-Date 3.42%
Current Price (USD) 353.87
52 Week High (USD) 396.87
52 Week Low (USD) 274.26
Financial Year End January
The share price has had a solid previous 12 months, with several technical indicators suggesting continued upside potential.

Consensus expectations

(Bloomberg)

FY24 FY25E FY26E FY27E
Headline Earnings per Share (USD) 15.11 15.40 16.35 17.42
Growth (%) 1.93 6.14 6.56
Dividend Per Share (USD) 8.36 8.98 9.59 10.17
Growth (%) 7.43 6.81 6.01
Forward PE (times) 22.98 21.65 20.31
Forward Dividend Yield (%) 2.54 2.71 2.87
Operating and economic pressures are expected to weigh heavily on growth in FY25. Once this subsides however, the company should make a decent recovery.

Buy/Sell Rationale

Technical Analysis:

  • On the second chart, we see occurrences of the Three Outside Up Japanese Candlestick signal, denoted by a reading of one. These signals suggest when a bullish reversal (i.e., the end of a downtrend and simultaneous start of an uptrend) might occur. A signal towards the end of last year (~23 November 2023) was followed by a steady uptrend in the stock price and we expect further upside to come.
  • Our recommended entry range is between $346 and $362 - a sudden drop below this level would indicate a structural change in the trend, giving reason to negate the idea.
  • Our target price is $397, representing upside of ~12.2% from current levels.
  • Forward calculations of the RSI suggest that the stock will be in overbought territory at ~$445, making our profit target realistic.
  • Our proposed time to exit is mid-September 2024, though investors can adjust for either a longer or shorter time horizon, depending on price behaviour.
  • A drop below $338 (downside of ~4.5% from current levels) would imply weakening technicals. As such, a stop-loss is recommended at this level.
  • We expect moderate volatility going forward and hence suggest a medium capital at-risk allocation for this trade. Increase portfolio exposure for a break above $362.

Long-term fundamental view:

  • Home Depot generates ~96% of its total revenue from product sales. The remainder is derived from its various service offerings.
  • The company holds a larger share of the professional market (which is epitomised by big-ticket purchases) compared to other retailers in the space. This provides Home Depot with a strong competitive advantage over its peers.
  • Management will continue to focus on upstream and downstream enhancements to improve distribution efficiencies, e-commerce, and Pro (loyalty programme) capabilities to be one of the lowest cost operators in the industry.
  • FY24 was seen as a year of moderation by the group after strong growth in the prior three years. Home Depot navigated the continued shift in consumer consumption trends away from goods and towards services, as well as the impact of a higher interest rate environment well.
  • In the most recent 1Q25 result, top-line performance was soft, as expected, with demand across most discretionary goods categories (such as décor and appliances) remaining weak, as consumers continued to feel the pinch of tight economic conditions, notably high interest rates and inflation. Additionally, the group saw a further pullback in big-ticket purchases, amid a sustained shift toward smaller DIY and home-improvement projects.
  • The outlook for FY25 was also measured, which was not surprising given the current slump in the home improvement market. Macroeconomic pressures are expected to subside during the latter part of this calendar year, and we could start seeing a recovery thereafter.
  • In terms of downside risks, the group is exposed to downturns in the housing sector, a sluggish macro environment, and contractions in discretionary spending. Increased competition is also a key consideration.

Share Name and position META US - BUY
(Continue to hold)
MO US - BUY
(Continue to hold)
PNW US - BUY
(Continue to hold)
Entry 474.36 43.54 73.02
Current 499.49 44.80 74.74
Movement +5.3% +2.9% +2.4%
The stock still presents as a tactical speculative buying investment opportunity. It remains above its 200-day SMA. Fading downside price momentum is supportive of our bullish stance.

Our profit target is $555, with a trailing stop-loss of $467. Exit the trade by 19 September 2024.
The formation of a falling wedge pattern is attractive. The stock remains above its 200-day moving average. Fading upside price momentum is a concern.

Our profit target is $48, with a trailing stop-loss of $43.15. Exit the position around 19 July 2024.
A developing symmetrical triangle remains of interest. The stock remains above its 200-day moving average. Fading upside price momentum is a concern.

Our profit target is $81, with a trailing stop-loss of $71.60. Exit the trade by 5 July 2024.

Share Name and position T US - Buy
(Continue to hold)
BLK US - Buy
(Continue to hold)
PYPL_US - Stop Loss
(Close the position)
Entry 17.62 766.62 67.02
Current 18.05 783.65 61.54
Movement +2.4% +2.4% -8.2%
A price testing the upper range of a declining channel pattern remains of interest. The stock remains above its 200-day simple moving average. Upside price momentum has regained some strength.

Our profit target is $20, with a trailing stop-loss of $17.40. Exit the trade by 23 August 2024.
The formation of a symmetrical triangle pattern within an uptrend is attractive. The stock remains above its 200-day moving average. Fading downside momentum is supportive.

Our profit target is $849, with a trailing stop-loss of $749. Exit the trade by 31 July 2024.
The stock has breached our stop-loss level and we closed the position on 13 June 2024.

FNB Stockbroking and Portfolio Management (Pty) Ltd, a subsidiary of FirstRand Bank Limited, an authorised Financial Services Provider and authorised user of the JSE limited (Reg no: 1996/011732/07). This Publication note is issued by FNB Stockbroking and Portfolio Management (Pty) Ltd for the information of clients only and should not be produced in whole or part without prior permission. Although FNB Stockbroking and Portfolio Management (Pty) Ltd is an Authorised Financial Services Provider, any opinions and/or analysis contained in this Publication are for informational purposes only and should not be considered advice, including but not limited to financial, legal or tax advice, or a recommendation to invest in any security or to adopt any investment strategy. The information contained herein has been obtained from sources/persons which we believe to be reliable but is not guaranteed for correctness, completeness or otherwise and we do not assume liability for loss arising from errors in the information or that may be suffered from using or relying on the information contained herein irrespective of whether there has been any negligence by us, our affiliates or any other employees of us, and whether such losses be direct or consequential. As market and economic conditions are subject to rapid change, any comments, opinions, and analysis is rendered as of the date of publishing and may change without notice. Such changes may have a material impact on the outcome of any investment. Securities involve a degree of risk and are volatile instruments. Past performance is not indicative of future performances. Securities or financial instruments mentioned in the Publication note may not be suitable for all investors and FNB Stockbroking and Portfolio Management (Pty) Ltd has bares no responsibility whatsoever arising from or as a consequence hereof. The material is not intended as a complete analysis of every material fact regarding any share, instrument, sector, region, market, country, investment, or strategy. The recipient of this Publication must make their own investment decision and is advised to contact his relationship manager for a personal financial analysis prior to making any investment decisions. Copyright 2018 by FNB Stockbroking and Portfolio Management (Pty) Ltd.

How would you like to log in?